Website Speed: Does It Really Matter?

User on their Tablet Device

The majority of people on the web are impatient clickers. These are the same people who expect your page to load quickly. If it does not, they will leave – and probably never come back. Do you really want to waste the potential of getting click traffic and prospective customers? As a hands-on, proactive entrepreneur, you cannot afford to leave your online advertising up to chance.

The Impatient Clickers

The normal behaviour among online users today is impatient clicking. Even you have to admit that you don’t relish the wasted seconds of waiting for a page to load. Users want information, and they want it fast. If your website doesn’t load as fast as your visitors expect, you could be losing potential customers to competitors.

How Fast is Fast?

Kissmetrics says 47% of customers assume that your website load in less than two seconds. Their data reveal that 40% of those will exit your page if it takes longer than three seconds to load.

The Dire Consequences

The impatience of clickers does not only affect the length of time they spend on a page. It also causes unquestionable effects on a website’s conversion rates. Amazon found out that a mere one second delay in the loading of a page may reduce conversions by 7%. For every second delay, the company loses around USD1.6 billion dollars in sales every year.

Naturally, a small business website will not suffer such penalties, but no one wants to give up 7% of their sales for a problem that could have been prevented. This is also why website speed has an impact on your search engine ranking. Without high ranking, there’s less organic traffic.

In conclusion, your website speed matters and you should find ways to improve it in order to drive traffic and your conversion rates. It’s a marketing investment worth pursuing.