Your business website is representation of your brand online. So it can’t simply occupy space on the web. It has to perform well enough to deliver results, from increased customers to better profits. This is why website design and digital marketing go hand in hand.
But where do you start? Start with a website that will respond to whatever screen—desktop to smartphone to tablet—and OS your consumers use. Then, optimize the design and content to rank high in search engine results.
Here are a few other ideas that you can also apply:
Videos on Your Homepage
The Aberdeen group reports that video drives results. Digital marketers, for one, use video increase business revenue 49% faster than non-video users and companies, for another, experience 27% higher click-through rates and 34% higher web conversion.
Clearly, your website needs to have video content. Adding a key piece of video to your homepage may capture attention, and persuade your users to explore other pages.
Custom videos can help improve search engine rankings and get your audience to focus on the message of your business.
Use Chat Boxes to Interact with Consumers
Quality customer service is one of the things that will contribute to the success of your business. It’s a critical factor when designing your website, enabling your business to ensure customer interaction the right way. An ideal method is through chat boxes.
A live chat program allows customers to ask questions, get advice and build rapport in real-time. Not only does this offer a unique experience, but this will also improve your website’s conversion rates.
Customize Your Design Template
Setting up your website and don’t know where to start? You can try going for design templates, some of which you can update on your own once everything is set up. The downside to template website design is that you’ll see the same styles and layouts on other websites. Customize your website so that you standout. Fortunately, you don’t have to do it on your own.
You can hire a professional designer and developer to add creative elements to the template that you chose. Depending on your requirements, they can also design your website to look nothing like the others. As unique as your design will be, you have to remember that it has to be responsive and optimized for mobile use.
Your business website’s design and web marketing efforts have to work together to deliver results; one cannot function without the other. When done right, you’ll not only have an engaging website, but one that also has an impact on your bottom line.