SEO continues to change, and that means you should continue to adapt. If you don’t, you’ll get left behind. Today, that means you should already be working on long-form content and infographics, for starters. What about tomorrow?
This 2018, you should answer the following questions to keep your ranking or improve it:
Do You Focus on Desktop Text Search?
The time of desktop search dominating the scene is over. Mobile search has taken over, owing to people being on the move all the time. As Third Stage Marketing noted, any SEO company in Denver will tell you to optimize for mobile-friendliness if you want favorable results.
Audiences today want immediate answers, and sometimes they don’t even use their keyboard to ask questions. You should also be ready for voice searches, as their structure is not the same as that of traditional search. As they’re spoken, they’re closer to a natural sentence than a regular query.
Do You Focus on Keyword Stuffing?
Keyword stuffing has fallen out of Google’s good graces years ago. If you’re still focusing on using keywords on every part of your page, you’re doing it wrong. What you should do instead is to use words that are contextually relevant to the keyword. They should appear naturally in the article.
Focus on the subject flow and you should be fine. Of course, there’s no problem with using the keyword every once in a while, as long as you don’t do it excessively.
Do You Use Images?
Image search is predicted to be more prominent in 2018. People want to be served information as quickly as possible, and they want it easy to digest and looking pretty. This makes infographics your best friend, and high-quality images on your website also make a big difference. Tag these images properly, so they show up in the image search results for your brand.
Change is the only thing that’s constant, they say. Be prepared for 2018 by tackling the important aspects of SEO.