Mobile Browsing: The Basics of a Mobile-Friendly Website

someone shopping online using their phoneThere’s big money this year for the e-Commerce industry in the Philippines.

A 2018 report by PayPal Cross-Border Consumer Research predicted that the e-Commerce industry in the country will earn about P122 billion by the end of the year. This is a 32 percent increase from last year. The findings also estimated about P185 billion profits for the industry in 2020.

Additionally, about P56 billion of the projected 2018 profit is predicted to come from mobile spending. This is why it has become crucial for the e-Commerce industry to develop their websites and optimize them for mobile devices.

Optimize for Page Speed

About 53 percent of mobile visitors tend to leave the site if it takes more than three seconds to load. Optimizing for page speed is especially important for websites with heavy content. Websites like online shops typically contain images which can eat up seconds to load.

A mobile site can be sped up by compressing files to reduce the CSS, HTML, and JavaScript files which are more than 150 bytes.

Additionally, webmasters should reduce 303 errors or when a page redirects to another page. When this happens, users will have to wait longer for the HTTP request-response cycle to be done. By this time, the users may have abandoned the site.

Optimize for the Mobile User

Apart from long waiting time, users tend to bounce from the mobile site if there are popup windows, which are usually advertisements. Popups can be difficult to close, especially on mobile devices, which can frustrate a user.

Some mobile devices cannot support plugins like Flash, so if the mobile page contains special effects like motion graphics, webmasters can opt for HTML5 instead.

Additionally, buttons can be an issue because of the smaller screen size of mobile devices. These buttons should be of adequate size. Big buttons can lead to accidental clicks while small buttons can be hard to hit.

Basically, when optimizing for the user, webmasters should aim for functionality and user convenience. It is also important that, while the screen size is limited, the content should be complete. An optimized mobile website can not only improve user experience, but it can also lead to higher conversion rates.