Don’t Forget Your Digital Marketing Strategy

digital marketing specialists working on a business' online presenceA good digital marketing strategy helps businesses grow faster. By leveraging online technologies such as websites, social media, and email, online marketers help give business owners the edge they need in the competitive digital realm. It’s become a must for businesses to establish their presence online through a sound internet marketing strategy. Digital marketing in Alexandria, Minnesota has been experiencing a boom, with entrepreneurs scrambling to get their business online and planning how they will promote their products and services on the Internet. If you are just getting started with formulating your plan for success, don’t forget these five key components of an online marketing strategy.


When you build your website, you lay down the bricks of your digital marketing strategy. Even if your online presence is spread across various channels, your website serves as your brand’s home base online. Ideally, your website should:

1. Be consistent in communicating your brand message through its design and tone of the content.

2. Provide visitors with information about your business (history, team, mission, contact details).

3. Include a blog section where you can post content that would be useful to your audience and build your credibility.

4. Be responsive and mobile-friendly.

5. Allow for social sharing.

Search Engine Optimization

Optimizing your content and website for search engines makes it more visible to your target audience. It involves using relevant keywords, creating quality content, and applying link building strategies. There are plenty of SEO tools you can use to get started, as well as SEO professionals who can do website and content optimization tasks for you.

Content Marketing

Getting your content out there is another way to attract your audience. By distributing your content (with links to your website) on various channels such as other blogs and websites, PR sites, and social media platforms, you expand your reach and get more traffic. If your content is something potential customers find compelling and valuable, there’s a bigger chance that they will soon become paying customers.

Email Marketing

Email is here to stay, so you also need to focus on communicating with your audience via email, newsletters, short articles, and personal notes. Expand your email list by promoting your newsletter on your website and social media accounts, and offer users an incentive for signing up to your mailing list. Exclusive discounts on products or services, a free download, or an invitation to a company event all work to encourage people to sign up.

Social Media

Aside from being excellent places to post your content, social media platforms are also great for communicating with your audience. You can choose to focus on one or two platforms that your target demographic uses so you don’t get overwhelmed. There are social media management tools you can use to schedule posts and post on multiple accounts at a time. Even with all the tools, however, remember that it’s important to engage your audience on a more personal level if they have questions or want to comment. When planning your digital marketing strategy, always keep your customers’ interests and satisfaction in mind. This will help you come up with a good website design, content, and brand message that will resonate well with your audience and put you on the path to business success.