Online brand authority provides those that wield it with several advantages. Authority boosts trustworthiness and respect not just from industry peers and experts, but also potential customers. The more the latter trusts you, the likelier they are to choose you over the competition.
Experts from Red Rider Creative and other marketing agencies in Salt Lake City cite the following ways you can become an authority in your niche.
Features on Niche Websites
Hyping your own products, services, and websites is an indulgent approach that your target market may not appreciate. Look to get features on sites and blogs owned by industry experts or those within your niche. Interviews, guest posts, infographics, and other forms of content shared on another platform and website boost your reputation and get you the link juice you need to rank higher. The more people see your articles in various places, they’ll think highly of your brand and may consider choosing you over your competitors.
Other than guest posting or features on various websites, you can start a separate blog for content that your intended audience may like. Focus on specific topics and platforms to engage certain markets at various stages of the sales funnel. Having different landing pages to answer certain queries distinguish you from the competition. This approach allows you to reach a potential customer according to where they are, whether it’s just someone looking around or a person who is ready to make a purchase. The amount of information you feed one is different from the other.
Build a Network
Scale your efforts to broaden your reach and keep your audience engaged and interested. You can do this in a slow but steady manner if your strategy isn’t clicking immediately from launch. You can start with a few external sites within your niche then target bigger blogs, websites or influencers with thousands or even millions of followers.
These are some of the strategies you can implement to gain and maintain online authority. Achieving these will give you a competitive advantage in your chosen niche.