In a data-driven world, you’ll need the ability to track and interpret the numbers as they come and predict potential outcomes that may benefit your company. Google Analytics is a tool that allows you to set specific goals based on the need of your campaigns and track data. However, tools are only useful if you know how to leverage and use them effectively.
Experts on SEO from Denver cite the following hacks that enable you to track analytics goals.
Real-time analytics for goal testing
After you complete a goal action on your website, you can conduct a review soon after to get real-time reporting. This allows you to determine whether the goals you set were firing on all cylinders when you launched them.
Follow your goal URLs
This is a direct way to determine if you’re monitoring non-goal URL views or their true counterparts. This enables you to refocus your campaign if ever it veers off course and needs redirecting. You’ll need precise data to know if your online marketing strategy is working.
Filter landing page views
Inaccurate tracking may cause conversion numbers to inflated, which will then result in misleading data. You want the information to be as precise as possible so that you reach your business objectives. Failing to exclude goal URLs and/or include meta tag’s robots may cause certain pages to appear as conversions even if they are only page visits.
Reverse goal path
This enables you to understand if a visitor follows the funnel flow you have designed for a certain goal. Assign a funnel to a current goal to allow you to understand the paths to a particular goal that is just a funnel step.
These are some of the hacks that allow you to track your goals on Analytics successfully. Doing so enables you to get precise data about the performance of your web pages, which results in information to create marketing strategies that work.